Privacy Policy

Website privacy policy: Heat Trace Ltd

Heat Trace is part of the NIBE Element Group. This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.

Heat Trace Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What data do we collect?

We collect the following data:

  • personal identification information (name, address, email address, phone number, company, job title, username. password, IP address)
  • payment details, for the purpose of completing a purchase with us
  • the information you provide to us and which we generate about you when you make an enquiry or complaint with us
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

How do we collect your data?

You directly provide Heat Trace with most of the data we collect. We collect data and process data when you:

  • register online, request marketing material or place an order for any of our products or services
  • voluntarily complete a customer survey or provide feedback on any of our enquiry forms or via email
  • use or view our website via your browser’s cookies

How will we use your data?

Heat Trace collects your data for the following purposes:

  • processing your order and managing your account
  • internal record keeping
  • improving our products and services.
  • from time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • email you with news and special offers on other products and services we think you might like
  • we may use your IP address to analyse how you engage with us (on our website and through our email communications) to assist us in improving our website and review the effectiveness of our communications
  • where you have made a purchase with us, we will use this information to supply the products/services you have requested, to process your payment and to provide our customer services and related administrative support to you
  • where you have made an enquiry or complaint, we will use this information to deal with your enquiry or complaint and provide our services to you

We will share some of your personal data with selected third parties. This will include our email platform provider, credit reference agencies, our product delivery agents, our payment providers and third parties who operate data storage/management systems on our behalf. Full details of such third parties can be provided on request (using the contact details below). When Our Company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

We may have to share your personal data with:

  • Our distribution chain, if your location is within their territory.
  • Our auditors, insurers or a competent governmental or regulatory body.

How do we store your data?

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Our Company will keep your data for five years. Once this time period has expired, we will delete your data.


Heat Trace would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies; Backer Group and NIBE Element Group.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Heat Trace from contacting you for marketing purposes or giving your data to other members of the NIBE Group.

If you no longer wish to be contacted for marketing purposes, please contact: [email protected]

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • the right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • the right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request we complete the information you believe is incomplete.
  • the right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • the right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • the right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
  • the right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: [email protected]

Call us at: 01928 726451

Or write to us: Heat Trace, Mere's Edge, Chester Road, Helsby, Frodsham, Cheshire, WA6 0DJ


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

  • keeping you signed in
  • understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
  • Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The Heat Trace website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website or social media platform, you should read their privacy policy.

You may wish to participate in the various social media platforms utilised by us. However, we do not accept any responsibility for any personal information that you share on such platforms that is subsequently used, misused or otherwise appropriated by another user.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 19th January 2022.

How to contact us

If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us using the details set out above.